Date: March 19, 2020
Last revision: Jul 2, 2024
Here is an overview of the key points regarding how we handle your personal data. For detailed information, please read the full policy below.
Hyfe Inc. ("we" or "us" or "our") will use your data. We may also share your data with authorized third-party service providers as described in this policy.
We use your data to provide and improve our services, communicate with you, process transactions, personalize your experience, and comply with legal obligations.
If you contact us, we will use your information to respond to your inquiries, provide customer support, and address any issues you raise.
We store data you provide during registration, transactions, and interactions with our website, including:
We share your data with authorized third-party service providers for:
We may also share data to comply with legal obligations, protect our rights, and during business transfers such as mergers or acquisitions.
We retain your data only as long as necessary for the purposes outlined in this policy, including fulfilling our legal obligations.
Access to your data is limited to:
We implement industry-standard security measures to protect your data, including:
Your personal data's confidentiality and integrity are paramount, and we strive to ensure your information is protected against unauthorized access, alteration, and disclosure.
Under Article 27 of the GDPR, Hyfe has appointed an EU Representative to act as our data protection agent. Our nominated EU Representative is:
Augmentify GmbH
Julian Circo
Buchleitengasse 3
1180 Vienna, Austria
Under Article 27 of the UK Data Privacy Act, we have appointed a UK Representative to act as our data protection agent. Our nominated UK Representative is:
GDPR Local Ltd.
Adam Brogden
Tel: +44 1772 217800
1st Floor Front Suite
27-29 North Street
Brighton, England
“Non-Personally-Identifying Information” is information that, without the aid of additional information, cannot be directly associated with a specific person. “Personally-Identifying Information,” by contrast, is information such as a name or email address that, without more, can be directly associated with a specific person. Like most website operators, we gather from users of the Website Non-Personally-Identifying Information of the sort that Web browsers, depending on their settings, may make available. That information includes the user’s Internet Protocol (IP) address, operating system, browser type, and the locations of the websites the user views right before arriving at, while navigating, and immediately after leaving the Website. Although such information is not Personally-Identifying Information, it may be possible for us to determine from an IP address a user’s Internet service provider and the geographic location of the visitor’s point of connectivity as well as other statistical usage data. We analyze Non-Personally-Identifying Information gathered from users of the Website to help us better understand how the Website is being used. By identifying patterns and trends in usage, we can better design the Website to improve users’ experiences, both in terms of content and ease of use. From time to time, we may also release the Non-Personally-Identifying Information gathered from Website users in the aggregate, such as by publishing a report on trends in the usage of the Website.
A “Web Cookie” is a string of information that assigns you a unique identification that a website stores on a user’s computer, and that the user’s browser provides to the website each time the user submits a query to the website. We use cookies on the Website to keep track of services you have used, to record registration information regarding your login name and password, to record your user preferences, to keep you logged into the Website, and to facilitate purchase procedures. We also use Web Cookies to track the pages that users visit during each Website session, both to help us improve users’ experiences and to help us understand how the Website is being used. As with other Non-Personally-Identifying Information gathered from users of the Website, we analyze and disclose in aggregated form information gathered using Web Cookies, so as to help us, our partners, and others better understand how the Website is being used. Users who do not wish to have Web Cookies placed on their computers should set their browsers to refuse Web Cookies before accessing the Website, with the understanding that certain features of the Website may not function properly without the aid of Web Cookies. Users who refuse Web Cookies assume all responsibility for any resulting loss of functionality.
A “Web Beacon” is an object that is embedded in a web page or email that is usually invisible to the user and allows website operators to check whether a user has viewed a particular web page or an email. We may use Web Beacons on the Website and in emails to count users who have visited particular pages, viewed emails, and to deliver co-branded services. Web Beacons are not used to access users’ Personally-Identifying Information. They are a technique we may use to compile aggregated statistics about Website usage. Web Beacons collect only a limited set of information, including a Web Cookie number, time and date of a page or email view, and a description of the page or email on which the Web Beacon resides. You may not decline Web Beacons. However, they can be rendered ineffective by declining all Web Cookies or modifying your browser setting to notify you each time a Web Cookie is tendered, permitting you to accept or decline Web Cookies on an individual basis.
We may use third-party vendors, including Google, who use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past activity on the Website, including Google Analytics for Display Advertising. The information collected may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand online activity. If you do not want any information to be collected and used by Google Analytics, you can install an opt-out in your web browser (https://tools.google.com/dlpage/gaoptout/) and/or opt-out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings (www.google.com/settings/ads).
We may share aggregated and Non-Personally Identifying Information we collect under any of the above circumstances. We may also share it with third parties and our affiliate companies to develop and deliver targeted advertising on the Website and on websites of third parties. We may combine Non-Personally Identifying Information we collect with additional Non-Personally Identifying Information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers, and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to the Website and the most popular features or services accessed. This information does not contain any Personally-Identifying Information and may be used to develop website content and services that we hope you and other users will find of interest and to target content and advertising.
At Hyfe.ai, we take the security and privacy of your data seriously. This section provides detailed information about how we store and process your personal data.
Your data is stored on secure servers located in the United States. Hyfe’s infrastructure partners employ industry-standard security measures to protect your data from unauthorized access, loss, alteration, or misuse. These measures include:
Access to your personal data is limited to:
We process your personal data under the following legal bases:
Hyfe Inc. is committed to protecting the privacy and security of your personal data. As a data controller and processor under the General Data Protection Regulation (GDPR), we have several obligations to ensure that your data is handled and processed in compliance with the law. This section outlines our key responsibilities.
We ensure that all processing of personal data is carried out based on one of the following lawful bases:
We only collect and process personal data that is necessary for the specified purposes. We strive to ensure that the data we collect is adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed.
We take all reasonable steps to ensure that personal data we hold is accurate and kept up to date. You have the right to request the rectification of any inaccurate or incomplete data.
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. We implement appropriate measures to ensure that data is securely deleted or anonymized when it is no longer needed.
We implement appropriate technical and organizational measures to ensure the security of personal data, protecting it against unauthorized or unlawful processing and against accidental loss, destruction, or damage.
We are transparent about how we collect, use, and share personal data. Our privacy policy provides detailed information about our data processing activities and your rights as a data subject. We ensure that any changes to our privacy practices are communicated to you in a timely manner.
Where processing activities are likely to result in a high risk to the rights and freedoms of natural persons, we conduct Data Protection Impact Assessments (DPIAs) to assess and mitigate those risks.
We cooperate with supervisory authorities in the performance of their tasks and comply with their requests, including providing any necessary information and allowing access to our data processing activities.
In the event of a data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours of becoming aware of the breach. If the breach is likely to result in a high risk to your rights and freedoms, we will also inform you without undue delay.
We take responsibility for our data processing activities and ensure that we can demonstrate compliance with GDPR principles. This includes maintaining comprehensive records of our processing activities and implementing policies and procedures to ensure ongoing compliance.
We may provide you the option to connect your account on the Website to your account on some social networking sites for the purpose of logging in, uploading information, or enabling certain features on the Website. When logging in using your social network credentials, we may collect the Personally-Identifying Information you have made publicly available on the social networking site, such as your name, profile picture, cover photo, username, gender, friends network, age range, locale, friend list, and any other information you have made public. Once connected, other users may also be able to see information about your social network, such as the size of your network and your friends, including common friends. By connecting your account on the Website to your account on any social networking site, you hereby consent to the continuous release of information about you to us. We will not send any of your account information to the connected social networking site without first disclosing that to you. Each social network may further allow you to set privacy controls around your information on their system, and our collection of information will always follow such controls and permissions. This feature is subject to continuous change and improvement by us and each social networking site involved, and therefore the available features and shared information are subject to change without notice to you.
We may use hyperlinks on the Website which will redirect you to a social network if you click on the respective link. However, when you click on a social plug-in, such as Facebook’s “Like” button, Twitter’s “tweet” button, or the Google+, that particular social network’s plugin will be activated and your browser will directly connect to that provider’s servers. If you do not use these buttons, none of your data will be sent to the respective social network’s plugin provider. So for example, when you click on the Facebook’s “Like” button on the Website, Facebook will receive your IP address, the browser version and screen resolution, and the operating system of the device you have used to access the Website. Settings regarding privacy protection can be found on the websites of these social networks and are not within our control.
Under California Civil Code Section 1798.83, also known as the "Shine The Light" law, users who are California residents may request and obtain from us, once a year and free of charge, information about the Personally-Identifying Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. This information includes a list of the categories of Personally-Identifying Information that was shared and the names and addresses of all third parties with which we shared Personally-Identifying Information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to our Privacy Officer as listed below.
In addition to the above rights under California law, if you are located in the European Union, you have the following rights under the General Data Protection Regulation (GDPR):
To exercise any of these rights, please contact our Data Protection Officer using the contact details provided below. We may need to verify your identity before we can process your request. We will respond to your request as soon as possible, and in any event, within one month of receiving it. This period may be extended by two further months where necessary, considering the complexity and number of requests. We will inform you of any such extension within one month of receiving your request, together with the reasons for the delay.
Contact Information
Hyfe Inc.
Attn: Data Protection Officer
Email: [email protected]
As defined above, Personally-Identifying Information is information that can be directly associated with a specific person. We may collect a range of Personally-Identifying Information from and about Website users. Much of the Personally-Identifying Information collected by us about users is information provided by users themselves when:
That information may include each user’s name, address, email address, and telephone number, and if you transact business with us, financial information such as your payment method (valid credit card number, type, expiration date, or other financial information). We also may request information about your interests and activities, your gender, age, date of birth, username, hometown, and other demographic or relevant information as determined by us from time to time. Users of the Website are under no obligation to provide us with Personally-Identifying Information of any kind, with the caveat that a user’s refusal to do so may prevent the user from using certain Website features.
BY REGISTERING WITH OR USING THE WEBSITE OR ANY SERVICE PROVIDED BY HYFE INC., YOU CONSENT TO THE USE AND DISCLOSURE OF YOUR PERSONALLY-IDENTIFYING INFORMATION AS DESCRIBED IN THIS “COLLECTION, USE, AND DISCLOSURE OF PERSONALLY-IDENTIFYING INFORMATION” SECTION.
We may occasionally use your name and email address to send you notifications regarding new services offered by the Website that we think you may find valuable. We may also send you service-related announcements from time to time through the general operation of the service. Generally, you may opt out of such emails at the time of registration or through your account settings, though we reserve the right to send you notices about your account, such as service announcements and administrative messages, even if you opt out of all voluntary email notifications.
We will disclose Personally-Identifying Information under the following circumstances:
You may at any time review or change your Personally-Identifying Information by going to your account settings (if applicable) or contacting us using the contact information below. Upon your request, we will deactivate or delete your account and contact information from our active databases. Such information will be deactivated or deleted as soon as practicable based on your account activity and in accordance with our deactivation policy and applicable law. To make this request, either go to your account settings (if applicable) or contact us as provided below. We will retain in our files some Personally-Identifying Information to prevent fraud, to troubleshoot problems, to assist with any investigations, to enforce our Terms of Use, and to comply with legal requirements as is permitted by law. Therefore, you should not expect that all your Personally-Identifying Information will be completely removed from our databases in response to your requests. Additionally, we keep a history of changed information to investigate suspected fraud with your account.
We use the Personally-Identifying Information in the file we maintain about you, and other information we obtain from your current and past activities on the Website
At times, we may look across multiple users to identify problems. In particular, we may examine your Personally-Identifying Information to identify users using multiple user IDs or aliases. We may compare and review your Personally-Identifying Information for accuracy and to detect errors and omissions. We may use financial information or payment method to process payment for any purchases made on the Website, enroll you in the discount, rebate, and other programs in which you elect to participate, to protect against or identify possible fraudulent transactions and otherwise as needed to manage our business.
Hyfe Inc. is based in the United States. If you are accessing our services from the European Union, please note that your personal data may be transferred outside the EU. We ensure that such transfers are subject to appropriate safeguards, such as Standard Contractual Clauses or other legally recognized mechanisms to ensure an adequate level of data protection.
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Specific retention periods are determined based on the type of data and the context of its processing.
We do not use automated decision-making or profiling that produces legal or similarly significant effects. If this changes, we will update this policy and provide you with the necessary information about the logic involved and the significance and potential consequences of such processing.
As required by Article 30 of the GDPR, Hyfe Inc. maintains a record of processing activities under its responsibility. This record includes the following information:
These records are maintained to demonstrate compliance with the GDPR and to ensure the proper management of personal data.
Generally we contractually prohibit our contractors, affiliates, vendors, and suppliers from disclosing Personally-Identifying Information received from us, other than in accordance with this Privacy Policy. However, third parties are under no obligation to comply with this Privacy Policy with respect to Personally-Identifying Information that users provide directly to those third parties, or that those third parties collect for themselves. These third parties include advertisers, providers of games, utilities, widgets, and a variety of other third-party applications accessible through the Website. We neither own nor control the third-party websites and applications accessible through the Website. Thus, this Privacy Policy does not apply to information provided to or gathered by the third parties that operate them. Before visiting a third party, or using a third-party application, whether by means of a link on the Website, directly through the Website, or otherwise, and before providing any Personally-Identifying Information to any such third party, users should inform themselves of the privacy policies and practices (if any) of the third party responsible for that website or application, and should take those steps necessary to, in those users’ discretion, protect their privacy.
We take the security of your Personally-Identifying Information seriously and use reasonable electronic, personnel, and physical measures to protect it from loss, theft, alteration, or misuse. However, please be advised that even the best security measures cannot fully eliminate all risks. We cannot guarantee that only authorized persons will view your information. We are not responsible for third-party circumvention of any privacy settings or security measures.
We are dedicated to protecting all information on the Website as is necessary. However, you are responsible for maintaining the confidentiality of your Personally-Identifying Information by keeping your password confidential. You should change your password immediately if you believe someone has gained unauthorized access to it or your account. If you lose control of your account, you should notify us immediately.
We may, in our sole discretion, change this Privacy Policy from time to time. Any and all changes to this Privacy Policy will be reflected on this page, and the date new versions are posted will be stated at the top of this Privacy Policy. If changes are significant, we will provide a more prominent notice or obtain your consent as required by applicable law. Users should regularly check this page for any changes to this Privacy Policy. We will always post new versions of the Privacy Policy on the Website. However, we may, as determined in our discretion, decide to notify users of changes made to this Privacy Policy via email or otherwise. Accordingly, it is important that users always maintain and update their contact information.
The Children's Online Privacy Protection Act ("COPPA") protects the online privacy of children under 13 years of age. We do not knowingly collect or maintain Personally-Identifying Information from anyone under the age of 13, unless or except as permitted by law. Any person who provides Personally-Identifying Information through the Website represents to us that he or she is 13 years of age or older. If we learn that Personally-Identifying Information has been collected from a user under 13 years of age on or through the Website, then we will take the appropriate steps to cause this information to be deleted. If you are the parent or legal guardian of a child under 13 who has become a member of the Website or one of our services or has otherwise transferred Personally-Identifying Information to the Website, please contact us using our contact information below to have that child's account terminated and information deleted.
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about the Personally-Identifying Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of the Personally-Identifying Information that was shared and the names and addresses of all third parties with which we shared Personally-Identifying Information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to our privacy officer as listed below.
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. The Website does currently respond to DNT browser signals or mechanisms.
We may, in our sole discretion, change this Privacy Policy from time to time. Any and all changes to this Privacy Policy will be reflected on this page, and the date new versions are posted will be stated at the top of this Privacy Policy. If changes are significant, we will provide a more prominent notice or obtain your consent as required by applicable law.
Hyfe Inc. is the data controller responsible for your personal data. If you have any questions or concerns about our data practices, please contact us at:
Hyfe Inc.
Attn: Data Protection Officer
1209 Orange Street
Wilmington, Delaware 19801
Email: [email protected]