Privacy Policy

Date: March 19, 2020
Last revision: Jul 2, 2024

Privacy Statement Summary

Here is an overview of the key points regarding how we handle your personal data. For detailed information, please read the full policy below.

Who Will Use My Data?  

Hyfe Inc. ("we" or "us" or "our") will use your data. We may also share your data with authorized third-party service providers as described in this policy.

What For?  

We use your data to provide and improve our services, communicate with you, process transactions, personalize your experience, and comply with legal obligations.

What Will Happen If I Contact You?  

If you contact us, we will use your information to respond to your inquiries, provide customer support, and address any issues you raise.

What Data Will Be Stored?  

We store data you provide during registration, transactions, and interactions with our website, including:

  • Name, address, email, and phone number (if you explicitly consent when you provide these)
  • Usage data such as IP address, browser type, and browsing activity
  • Any additional information you provide through surveys, forms, or other communication with us

What Data Will Be Shared?  

We share your data with authorized third-party service providers for:

  • Providing customer service
  • Marketing and analytics
  • Supporting website functionality

We may also share data to comply with legal obligations, protect our rights, and during business transfers such as mergers or acquisitions.

How Long?  

We retain your data only as long as necessary for the purposes outlined in this policy, including fulfilling our legal obligations. 

Who Can Access My Data?  

Access to your data is limited to:

  • Hyfe Inc. employees or contractors who need it to perform their job duties
  • Authorized third-party service providers performing functions on our behalf
  • Legal authorities if required by law

How Is My Data Kept Secure?  

We implement industry-standard security measures to protect your data, including:

  • Encryption of data during transmission
  • Secure storage systems
  • Access controls to limit data access to authorized personnel
  • Regular security audits and updates

Your personal data's confidentiality and integrity are paramount, and we strive to ensure your information is protected against unauthorized access, alteration, and disclosure.

General Information

Hyfe’s EU Representative:  

Under Article 27 of the GDPR, Hyfe has appointed an EU Representative to act as our data protection agent. Our nominated EU Representative is:  

Augmentify GmbH  

Julian Circo  

[email protected]  

Buchleitengasse 3  

1180 Vienna, Austria

Our UK Representative:  

Under Article 27 of the UK Data Privacy Act, we have appointed a UK Representative to act as our data protection agent. Our nominated UK Representative is:  

GDPR Local Ltd.  

Adam Brogden  

[email protected]  

Tel: +44 1772 217800  

1st Floor Front Suite  

27-29 North Street  

Brighton, England

Gathering, Use, and Disclosure of Non-Personally-Identifying Information

Users of the Website Generally  

“Non-Personally-Identifying Information” is information that, without the aid of additional information, cannot be directly associated with a specific person. “Personally-Identifying Information,” by contrast, is information such as a name or email address that, without more, can be directly associated with a specific person. Like most website operators, we gather from users of the Website Non-Personally-Identifying Information of the sort that Web browsers, depending on their settings, may make available. That information includes the user’s Internet Protocol (IP) address, operating system, browser type, and the locations of the websites the user views right before arriving at, while navigating, and immediately after leaving the Website. Although such information is not Personally-Identifying Information, it may be possible for us to determine from an IP address a user’s Internet service provider and the geographic location of the visitor’s point of connectivity as well as other statistical usage data. We analyze Non-Personally-Identifying Information gathered from users of the Website to help us better understand how the Website is being used. By identifying patterns and trends in usage, we can better design the Website to improve users’ experiences, both in terms of content and ease of use. From time to time, we may also release the Non-Personally-Identifying Information gathered from Website users in the aggregate, such as by publishing a report on trends in the usage of the Website.

Web Cookies  

A “Web Cookie” is a string of information that assigns you a unique identification that a website stores on a user’s computer, and that the user’s browser provides to the website each time the user submits a query to the website. We use cookies on the Website to keep track of services you have used, to record registration information regarding your login name and password, to record your user preferences, to keep you logged into the Website, and to facilitate purchase procedures. We also use Web Cookies to track the pages that users visit during each Website session, both to help us improve users’ experiences and to help us understand how the Website is being used. As with other Non-Personally-Identifying Information gathered from users of the Website, we analyze and disclose in aggregated form information gathered using Web Cookies, so as to help us, our partners, and others better understand how the Website is being used. Users who do not wish to have Web Cookies placed on their computers should set their browsers to refuse Web Cookies before accessing the Website, with the understanding that certain features of the Website may not function properly without the aid of Web Cookies. Users who refuse Web Cookies assume all responsibility for any resulting loss of functionality.

Web Beacons  

A “Web Beacon” is an object that is embedded in a web page or email that is usually invisible to the user and allows website operators to check whether a user has viewed a particular web page or an email. We may use Web Beacons on the Website and in emails to count users who have visited particular pages, viewed emails, and to deliver co-branded services. Web Beacons are not used to access users’ Personally-Identifying Information. They are a technique we may use to compile aggregated statistics about Website usage. Web Beacons collect only a limited set of information, including a Web Cookie number, time and date of a page or email view, and a description of the page or email on which the Web Beacon resides. You may not decline Web Beacons. However, they can be rendered ineffective by declining all Web Cookies or modifying your browser setting to notify you each time a Web Cookie is tendered, permitting you to accept or decline Web Cookies on an individual basis.

Analytics  

We may use third-party vendors, including Google, who use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past activity on the Website, including Google Analytics for Display Advertising. The information collected may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand online activity. If you do not want any information to be collected and used by Google Analytics, you can install an opt-out in your web browser (https://tools.google.com/dlpage/gaoptout/) and/or opt-out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings (www.google.com/settings/ads).

Aggregated and Non-Personally-Identifying Information  

We may share aggregated and Non-Personally Identifying Information we collect under any of the above circumstances. We may also share it with third parties and our affiliate companies to develop and deliver targeted advertising on the Website and on websites of third parties. We may combine Non-Personally Identifying Information we collect with additional Non-Personally Identifying Information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers, and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to the Website and the most popular features or services accessed. This information does not contain any Personally-Identifying Information and may be used to develop website content and services that we hope you and other users will find of interest and to target content and advertising.

Mobile Device Additional Terms

  • Mobile Device: If you use a mobile device to access the Website or download any of our applications, we may collect device information (such as your mobile device ID, model, and manufacturer), operating system, version information, and IP address.
  • Geo-Location Information: Unless we have received your prior consent, we do not access or track any location-based information from your mobile device at any time while downloading or using our mobile application or our services, except that it may be possible for us to determine from an IP address the geographic location of your point of connectivity, in which case we may gather and use such general location data.
  • Push Notifications: We send you push notifications if you choose to receive them, letting you know when someone has sent you a message or for other service-related matters. If you wish to opt-out from receiving these types of communications, you may turn them off in your device’s settings.
  • Mobile Analytics: We use mobile analytics software to allow us to better understand the functionality of our mobile software on your phone. This software may record information, such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any Personally-Identifying Information you submit within the mobile application.

How We Store and Process Your Data

At Hyfe.ai, we take the security and privacy of your data seriously. This section provides detailed information about how we store and process your personal data.

Data Storage

Your data is stored on secure servers located in the United States. Hyfe’s infrastructure partners employ industry-standard security measures to protect your data from unauthorized access, loss, alteration, or misuse. These measures include:

  • Encryption: Data is encrypted during transmission using Secure Socket Layer (SSL) technology and at rest using advanced encryption standards.
  • Access Controls: Access to the data is restricted to authorized personnel who need it to perform their job duties. Access is granted based on the principle of least privilege.
  • Physical Security: Data centers where your data is stored have robust physical security measures to prevent unauthorized access.
  • Regular Security Audits: Regular security audits and assessments are conducted to identify and address potential vulnerabilities.

Access to Your Data

Access to your personal data is limited to:

  • Hyfe Inc. Employees and Contractors: Only those employees and contractors who need access to perform their job duties will have access to your data.
  • Authorized Third-Party Service Providers: Service providers who assist us in providing services, processing transactions, or performing business functions. These providers are contractually obligated to protect your data and use it only for the purposes specified by Hyfe Inc.
  • Legal Authorities: When required by law, regulation, or legal process, we may disclose your data to law enforcement or other government authorities.

Legal Basis for Processing

We process your personal data under the following legal bases:

  • Consent: Where you have given us explicit consent for specific purposes
  • Contract: Where processing is necessary for the performance of a contract with you.
  • Legal Obligation: Where we have a legal obligation to process your data.
  • Legitimate Interests: Where processing is necessary for our legitimate interests, provided that your interests and fundamental rights do not override those interests.

Hyfe Inc.’s Obligations as a Data Controller and Processor

Hyfe Inc. is committed to protecting the privacy and security of your personal data. As a data controller and processor under the General Data Protection Regulation (GDPR), we have several obligations to ensure that your data is handled and processed in compliance with the law. This section outlines our key responsibilities.

Lawful Basis for Processing

We ensure that all processing of personal data is carried out based on one of the following lawful bases:

  • Consent: We obtain your explicit consent for specific processing activities.
  • Contract: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
  • Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.
  • Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided that your interests and fundamental rights do not override those interests.

Data Minimization

We only collect and process personal data that is necessary for the specified purposes. We strive to ensure that the data we collect is adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed.

Accuracy

We take all reasonable steps to ensure that personal data we hold is accurate and kept up to date. You have the right to request the rectification of any inaccurate or incomplete data.

Storage Limitation

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. We implement appropriate measures to ensure that data is securely deleted or anonymized when it is no longer needed.

Integrity and Confidentiality

We implement appropriate technical and organizational measures to ensure the security of personal data, protecting it against unauthorized or unlawful processing and against accidental loss, destruction, or damage.

Transparency

We are transparent about how we collect, use, and share personal data. Our privacy policy provides detailed information about our data processing activities and your rights as a data subject. We ensure that any changes to our privacy practices are communicated to you in a timely manner.

Data Protection Impact Assessments (DPIAs)

Where processing activities are likely to result in a high risk to the rights and freedoms of natural persons, we conduct Data Protection Impact Assessments (DPIAs) to assess and mitigate those risks.

Cooperation with Supervisory Authorities

We cooperate with supervisory authorities in the performance of their tasks and comply with their requests, including providing any necessary information and allowing access to our data processing activities.

Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours of becoming aware of the breach. If the breach is likely to result in a high risk to your rights and freedoms, we will also inform you without undue delay.

Accountability

We take responsibility for our data processing activities and ensure that we can demonstrate compliance with GDPR principles. This includes maintaining comprehensive records of our processing activities and implementing policies and procedures to ensure ongoing compliance.

Social Media

We may provide you the option to connect your account on the Website to your account on some social networking sites for the purpose of logging in, uploading information, or enabling certain features on the Website. When logging in using your social network credentials, we may collect the Personally-Identifying Information you have made publicly available on the social networking site, such as your name, profile picture, cover photo, username, gender, friends network, age range, locale, friend list, and any other information you have made public. Once connected, other users may also be able to see information about your social network, such as the size of your network and your friends, including common friends. By connecting your account on the Website to your account on any social networking site, you hereby consent to the continuous release of information about you to us. We will not send any of your account information to the connected social networking site without first disclosing that to you. Each social network may further allow you to set privacy controls around your information on their system, and our collection of information will always follow such controls and permissions. This feature is subject to continuous change and improvement by us and each social networking site involved, and therefore the available features and shared information are subject to change without notice to you.

We may use hyperlinks on the Website which will redirect you to a social network if you click on the respective link. However, when you click on a social plug-in, such as Facebook’s “Like” button, Twitter’s “tweet” button, or the Google+, that particular social network’s plugin will be activated and your browser will directly connect to that provider’s servers. If you do not use these buttons, none of your data will be sent to the respective social network’s plugin provider. So for example, when you click on the Facebook’s “Like” button on the Website, Facebook will receive your IP address, the browser version and screen resolution, and the operating system of the device you have used to access the Website. Settings regarding privacy protection can be found on the websites of these social networks and are not within our control.

Your Rights

California Privacy Rights

Under California Civil Code Section 1798.83, also known as the "Shine The Light" law, users who are California residents may request and obtain from us, once a year and free of charge, information about the Personally-Identifying Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. This information includes a list of the categories of Personally-Identifying Information that was shared and the names and addresses of all third parties with which we shared Personally-Identifying Information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to our Privacy Officer as listed below.

GDPR Rights of Data Subjects

In addition to the above rights under California law, if you are located in the European Union, you have the following rights under the General Data Protection Regulation (GDPR):

  • Right to Access: You have the right to request access to the personal data we hold about you and to obtain information on:
  • The purposes of the processing
  • The categories of personal data concerned
  • The recipients to whom your personal data has been or will be disclosed
  • The envisaged period for which your personal data will be stored or the criteria used to determine that period
  • The existence of your right to request rectification, erasure, restriction of processing, or objection to processing
  • The right to lodge a complaint with a supervisory authority
  • Any available information as to the source of the data, if it was not collected from you
  • The existence of automated decision-making, including profiling, and meaningful information about the logic involved, as well as the significance and potential consequences of such processing for you
  • Right to Rectification: You have the right to request the correction of inaccurate or incomplete personal data we hold about you.
  • Right to Erasure ("Right to be Forgotten"): You have the right to request the deletion of your personal data under certain conditions, including when:
  • The data is no longer necessary for the purposes for which it was collected
  • You withdraw your consent on which the processing is based, and there is no other legal ground for processing
  • You object to the processing, and there are no overriding legitimate grounds for the processing
  • The personal data has been unlawfully processed
  • The personal data must be erased for compliance with a legal obligation in Union or Member State law to which we are subject
  • Right to Restriction of Processing: You have the right to request the restriction of processing your personal data where one of the following applies:
  • You contest the accuracy of the personal data, for a period enabling us to verify the accuracy of the data
  • The processing is unlawful, and you oppose the erasure of the personal data and request the restriction of its use instead
  • We no longer need the personal data for the purposes of the processing, but you require it for the establishment, exercise, or defense of legal claims
  • You have objected to processing pending the verification of whether our legitimate grounds override yours
  • Right to Object to Processing: You have the right to object to the processing of your personal data at any time, on grounds relating to your particular situation, when the processing is based on our legitimate interests or the performance of a task carried out in the public interest or in the exercise of official authority vested in us. We will stop processing the personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms or for the establishment, exercise, or defense of legal claims.
  • Right to Data Portability: You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format, and you have the right to transmit that data to another controller without hindrance from us, where:
  • The processing is based on consent or on a contract; and
  • The processing is carried out by automated means
  • Right to Withdraw Consent: If processing is based on consent, you can withdraw your consent at any time.
  • Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority.

Exercising Your Rights

To exercise any of these rights, please contact our Data Protection Officer using the contact details provided below. We may need to verify your identity before we can process your request. We will respond to your request as soon as possible, and in any event, within one month of receiving it. This period may be extended by two further months where necessary, considering the complexity and number of requests. We will inform you of any such extension within one month of receiving your request, together with the reasons for the delay.

Contact Information

Hyfe Inc.

Attn: Data Protection Officer

Email: [email protected]

Collection, Use, and Disclosure of Personally-Identifying Information

Website Registration

As defined above, Personally-Identifying Information is information that can be directly associated with a specific person. We may collect a range of Personally-Identifying Information from and about Website users. Much of the Personally-Identifying Information collected by us about users is information provided by users themselves when:

  • Registering for any of our services/ services provided by Hyfe.ai or its subsidiaries
  • Logging in with social network credentials
  • Participating in polls, contests, surveys, or other features of our service, or responding to offers or advertisements
  • Communicating with us
  • Creating a public profile on any of the assets or product provided by Hyfe.ai
  • Signing up to receive newsletters

That information may include each user’s name, address, email address, and telephone number, and if you transact business with us, financial information such as your payment method (valid credit card number, type, expiration date, or other financial information). We also may request information about your interests and activities, your gender, age, date of birth, username, hometown, and other demographic or relevant information as determined by us from time to time. Users of the Website are under no obligation to provide us with Personally-Identifying Information of any kind, with the caveat that a user’s refusal to do so may prevent the user from using certain Website features.

BY REGISTERING WITH OR USING THE WEBSITE OR ANY SERVICE PROVIDED BY HYFE INC., YOU CONSENT TO THE USE AND DISCLOSURE OF YOUR PERSONALLY-IDENTIFYING INFORMATION AS DESCRIBED IN THIS “COLLECTION, USE, AND DISCLOSURE OF PERSONALLY-IDENTIFYING INFORMATION” SECTION.

Company Communications

We may occasionally use your name and email address to send you notifications regarding new services offered by the Website that we think you may find valuable. We may also send you service-related announcements from time to time through the general operation of the service. Generally, you may opt out of such emails at the time of registration or through your account settings, though we reserve the right to send you notices about your account, such as service announcements and administrative messages, even if you opt out of all voluntary email notifications.

Company Disclosures

We will disclose Personally-Identifying Information under the following circumstances:

  • By Law or to Protect Rights: When we believe disclosure is appropriate, we may disclose Personally-Identifying Information in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud, or other wrongdoing; to protect and defend the rights, property, or safety of Hyfe Inc., our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; to enforce our Terms of Use or other agreements or policies; in response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
  • Marketing Communications: Unless users opt-out from receiving our marketing materials upon registration, we may email users about products and services that we believe may be of interest to them. If you wish to opt-out of receiving marketing materials from us, you may do so by following the unsubscribe link in the email communications, by going to your account settings (if applicable), or contacting us using the contact information below.
  • Third-Party Service Providers: We may share your Personally-Identifying Information, which may include your name and contact information (including email address), with our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, providing customer service and marketing assistance, performing business and sales analysis, supporting the Website’s functionality, and supporting contests, sweepstakes, surveys, and other features offered through the Website. We may also share your name, contact information, and credit card information with our authorized service providers who process credit card payments. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purpose.
  • Business Transfers; Bankruptcy: We reserve the right to transfer all Personally-Identifying Information in our possession to a successor organization in the event of a merger, acquisition, bankruptcy, or other sale of all or a portion of Hyfe Inc.’s assets. Other than to the extent ordered by a bankruptcy or other court, the use and disclosure of all transferred Personally-Identifying Information will be subject to this Privacy Policy, or to a new privacy policy if you are given notice of that new privacy policy and are given an opportunity to affirmatively opt-out of it. Personally-Identifying Information submitted or collected after a transfer, however, may be subject to a new privacy policy adopted by the successor organization.

Changing Personally-Identifying Information; Account Termination

You may at any time review or change your Personally-Identifying Information by going to your account settings (if applicable) or contacting us using the contact information below. Upon your request, we will deactivate or delete your account and contact information from our active databases. Such information will be deactivated or deleted as soon as practicable based on your account activity and in accordance with our deactivation policy and applicable law. To make this request, either go to your account settings (if applicable) or contact us as provided below. We will retain in our files some Personally-Identifying Information to prevent fraud, to troubleshoot problems, to assist with any investigations, to enforce our Terms of Use, and to comply with legal requirements as is permitted by law. Therefore, you should not expect that all your Personally-Identifying Information will be completely removed from our databases in response to your requests. Additionally, we keep a history of changed information to investigate suspected fraud with your account.

General Use

We use the Personally-Identifying Information in the file we maintain about you, and other information we obtain from your current and past activities on the Website 

  1.  to deliver the products and services that you have requested;
  2. to manage your account and provide you with customer support; 
  3. to communicate with you by email, postal mail, telephone, and/or mobile devices about products or services that may be of interest to you either from us, our affiliate companies, or other third parties; 
  4. to develop and display content and advertising tailored to your interests on the Website and other sites;
  5. to resolve disputes and troubleshoot problems;
  6. to measure consumer interest in our services; 
  7. to inform you of updates; 
  8. to customize your experience;
  9. to detect and protect us against error, fraud, and other criminal activity;
  10. to enforce our Terms of Use; and
  11. to do as otherwise described to you at the time of collection. 

At times, we may look across multiple users to identify problems. In particular, we may examine your Personally-Identifying Information to identify users using multiple user IDs or aliases. We may compare and review your Personally-Identifying Information for accuracy and to detect errors and omissions. We may use financial information or payment method to process payment for any purchases made on the Website, enroll you in the discount, rebate, and other programs in which you elect to participate, to protect against or identify possible fraudulent transactions and otherwise as needed to manage our business.

Data Transfers Outside the EU

Hyfe Inc. is based in the United States. If you are accessing our services from the European Union, please note that your personal data may be transferred outside the EU. We ensure that such transfers are subject to appropriate safeguards, such as Standard Contractual Clauses or other legally recognized mechanisms to ensure an adequate level of data protection.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Specific retention periods are determined based on the type of data and the context of its processing.

Automated Decision-Making and Profiling

We do not use automated decision-making or profiling that produces legal or similarly significant effects. If this changes, we will update this policy and provide you with the necessary information about the logic involved and the significance and potential consequences of such processing.

Records of Processing Activities (ROPA)

As required by Article 30 of the GDPR, Hyfe Inc. maintains a record of processing activities under its responsibility. This record includes the following information:

  • The name and contact details of the data controller, data protection officer, and any joint controllers.
  • The purposes of the processing.
  • A description of the categories of data subjects and the categories of personal data.
  • The categories of recipients to whom personal data have been or will be disclosed, including recipients in third countries or international organizations.
  • Where applicable, transfers of personal data to a third country or an international organization, including the identification of that third country or international organization and the documentation of suitable safeguards.
  • Where possible, the envisaged time limits for erasure of the different categories of data.
  • Where possible, a general description of the technical and organizational security measures.

These records are maintained to demonstrate compliance with the GDPR and to ensure the proper management of personal data.

Collection and Use of Information by Third Parties 

Generally we contractually prohibit our contractors, affiliates, vendors, and suppliers from disclosing Personally-Identifying Information received from us, other than in accordance with this Privacy Policy. However, third parties are under no obligation to comply with this Privacy Policy with respect to Personally-Identifying Information that users provide directly to those third parties, or that those third parties collect for themselves. These third parties include advertisers, providers of games, utilities, widgets, and a variety of other third-party applications accessible through the Website. We neither own nor control the third-party websites and applications accessible through the Website. Thus, this Privacy Policy does not apply to information provided to or gathered by the third parties that operate them. Before visiting a third party, or using a third-party application, whether by means of a link on the Website, directly through the Website, or otherwise, and before providing any Personally-Identifying Information to any such third party, users should inform themselves of the privacy policies and practices (if any) of the third party responsible for that website or application, and should take those steps necessary to, in those users’ discretion, protect their privacy.

Security

We take the security of your Personally-Identifying Information seriously and use reasonable electronic, personnel, and physical measures to protect it from loss, theft, alteration, or misuse. However, please be advised that even the best security measures cannot fully eliminate all risks. We cannot guarantee that only authorized persons will view your information. We are not responsible for third-party circumvention of any privacy settings or security measures.

We are dedicated to protecting all information on the Website as is necessary. However, you are responsible for maintaining the confidentiality of your Personally-Identifying Information by keeping your password confidential. You should change your password immediately if you believe someone has gained unauthorized access to it or your account. If you lose control of your account, you should notify us immediately.

Privacy Policy Changes

We may, in our sole discretion, change this Privacy Policy from time to time. Any and all changes to this Privacy Policy will be reflected on this page, and the date new versions are posted will be stated at the top of this Privacy Policy. If changes are significant, we will provide a more prominent notice or obtain your consent as required by applicable law. Users should regularly check this page for any changes to this Privacy Policy. We will always post new versions of the Privacy Policy on the Website. However, we may, as determined in our discretion, decide to notify users of changes made to this Privacy Policy via email or otherwise. Accordingly, it is important that users always maintain and update their contact information.

Children

The Children's Online Privacy Protection Act ("COPPA") protects the online privacy of children under 13 years of age. We do not knowingly collect or maintain Personally-Identifying Information from anyone under the age of 13, unless or except as permitted by law. Any person who provides Personally-Identifying Information through the Website represents to us that he or she is 13 years of age or older. If we learn that Personally-Identifying Information has been collected from a user under 13 years of age on or through the Website, then we will take the appropriate steps to cause this information to be deleted. If you are the parent or legal guardian of a child under 13 who has become a member of the Website or one of our services or has otherwise transferred Personally-Identifying Information to the Website, please contact us using our contact information below to have that child's account terminated and information deleted.

California Privacy Rights

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about the Personally-Identifying Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of the Personally-Identifying Information that was shared and the names and addresses of all third parties with which we shared Personally-Identifying Information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to our privacy officer as listed below.

Do-Not-Track Policy

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. The Website does currently respond to DNT browser signals or mechanisms.

Changes to This Policy

We may, in our sole discretion, change this Privacy Policy from time to time. Any and all changes to this Privacy Policy will be reflected on this page, and the date new versions are posted will be stated at the top of this Privacy Policy. If changes are significant, we will provide a more prominent notice or obtain your consent as required by applicable law.

Contact and Data Controller

Hyfe Inc. is the data controller responsible for your personal data. If you have any questions or concerns about our data practices, please contact us at:

Hyfe Inc.

Attn: Data Protection Officer

1209 Orange Street

Wilmington, Delaware 19801

Email: [email protected]

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